Under Armour Unstoppable DC
Description
Under Armour Sportstyle
October 2017
Under Armour tasked us with a project that would highlight the new UNSTOPPABLE collection. This was UA's first interpretation of sports style and provided style for the athlete across all occasions. The activation was intended to tap into the local community and show off the versatility of the product.
Our Idea:
UNSTOPPABLE DC will showcase how and why DC is a city well on the rise with an unstoppable attitude. We will showcase how the Unstoppable collection lives, works out, and play’s in DC with the city as our backdrop and creative community as our muse.
UNSTOPPABLE DC Campaign features:
- DC Influencer Social Media Campaign
- Invite Only event
- Influencer Product Distribution
- Local Vendors
- Youth Spoken Word Challenge
- Event Branded Promo Materials
Vendors included
- Magnus Distillery
- Creative Theory Agency
- Soul and Ink Live Printing
- Pixelated
- Words, Beats, and Life
Photography by: Creative Theory Agency
Social Media Strategy: Rough Draft Creative
Branded Elements include:
- Event Floor Graphics
- Wristbands
- Buttons
- 2 DC inspired shirts
- Social media marketing