I was hired to help redevelop the look for the 2020 Foreground Summit by Creative Theory Agency. I was tasked with creating a style guide for that could be used as a source to develop the 2020 summit assets. Not all concepts were used for the summit but it created a foundation for any graphic designer to use as direction and as a source of inspiration for the look and feel of the summit.

Design Brief:

• Brand Hierarchy for new and some existing elements of the summit ( using shapes, lines, and/or colors to communicate summit focus areas ie photographers, designers, speakers, signage, etc..)
• New pattern system look and feel based on the inspo provided
• Assortment examples of how the pattern system will be used across summit materials (speaker posters, IG templates, etc)